De Hoogwerkers (the Height-workers) is a collective of illustrators and animators based in Utrecht. The name stands for people that aim high and lift each other up. We are also located in a building called Hooghiemstra, so the same winks at that too.
I am part of this collective and made its branding and logo system.
The base of the brand is a type face and stacked word-mark. Signifying professionalism and simplicity, since we are a group of very diverse artists. The work of each artist should take centre stage so the logo has to be neutral, but still recognizable enough. I opted for a stacked word-mark, that hints at something being stacked high (the purpose of the collective).
The logo can be used in two directions, depending on the purpose of the output. It's color can be adjusted depending on the campaign it's used for when used on flyers or photo's.
There is also a secondary system, which I explain below.
I am part of this collective and made its branding and logo system.
The base of the brand is a type face and stacked word-mark. Signifying professionalism and simplicity, since we are a group of very diverse artists. The work of each artist should take centre stage so the logo has to be neutral, but still recognizable enough. I opted for a stacked word-mark, that hints at something being stacked high (the purpose of the collective).
The logo can be used in two directions, depending on the purpose of the output. It's color can be adjusted depending on the campaign it's used for when used on flyers or photo's.
There is also a secondary system, which I explain below.
With the secondary system we bring the illustration talent of the collective to the logo. These logo's can be used on group projects and products we sell. Basically anything that is better supported with an illustrative logo instead of a purely type-face based one.
A recent Hoogwerkers project that I initiated was the production of a birthday calendar. We collected a few friends to make a group of 12 so each person illustrated one month. I coordinated the project from start to finish, including the layout design of the final product. Currently I am doing the sales marketing, PLEASE BUY ONE HERE VIA A DM. The profit of the calendars goes back into the collective for future projects or community events.